I apologize that the title is a bit of a misnomer as the inspiration for this post came from Burger King, but "BK Class" doesn't have the same ring. I also apologize if this is old news as I don't watch nearly as much TV as I used to.
As I walk the the valley of the tragically hip, I saw that Burger King now offers a brunch menu. WHY? The french toast sticks not fancy enough for some patrons? This is just delusions of grandeur for a fast food restaurant. If I wanted a sandwich on baked ciabatta, I'm not going to go to BK, they have issues getting burgers right, let alone fancy things like a ham sandwich. Then there's the BK Mimosa. I'm going to let that one sit for a moment with you, dear readers. Good? Yeah, I'm willing to wager that it's just OJ with club soda for the carbonation, cause there's no way there's actual champagne, let alone sparkling cider, in there.
And this is just going to lead to escalation. I've seen it before. McDonalds had a double cheeseburger, BK started to offer one. Wendy's let you put Bacon on burgers, now BK does. Burger King has their "Steakhouse" burgers, so now McDonalds has their angus burgers. It's just going to be a matter of time before we get the McMignon and Wendy's new Caviarinator.
